Follower To Fan Society provides online training for better Instagram marketing to 475+ paid members. Below is their MemberSpace case study which contains website screenshots of their membership setup along with a short founder interview.
Follower To Fan Society's home page uses long form copy to really get inside their audience's head and prove they know what their particular issues and dreams are. They use well laid out images and blocks of text to keep people scrolling down the page with a recurring "Join Now" call-to-action.
Follower To Fan Society's home page is their main sales page as well. They list three distinct and clear options for new customers to choose from along with excellent sales copywriting and upsell wording (e.g. "Never Pay Again!" for the LIFETIME plan). Customers can also easily compare/contrast plans.
After paying to become a member, people take a short survey so Follower To Fan Society can learn more about them and then they are brought here. This page is a great example of how to combine simplicity, aesthetics, and useful information all in one place for your customers. Study this page!
Here is one of their member pages along with various content links. They use a mix of video, text, and transcript PDFs to provide easy access content to members in whichever format is best for them! They then have a simple navigation button at the bottom to move to the next training module or go back.
I started the Follower to Fan Society because I believed there was a better way to educate entrepreneurs on marketing their businesses online using Instagram. I felt like so many of the courses and products out there about Instagram marketing were a bit dated and not as comprehensive as people need when it comes to marketing online. I was also very interested in creating a community where entrepreneurs could connect with one another and find a place to belong.How does your business model work?
Our business model includes an online educational membership that we sell monthly, annual, and lifetime access to. Our members get 3 main things: access to a training system, access to monthly resources to help them implement the training, and a supportive community that cheers them on and holds them accountable.How do you continue to build your membership?
We find our members in a variety of paid and organic ways. First we use a comprehensive paid traffic strategy using Facebook and Instagram Ads to attract new members to download our free content and register for our free masterclass. During that class we invite them to join us inside The Society. We also have organic traffic strategies in place to get more eyes on the community in the form of podcast interviews, participating in virtual summits, blogging, Facebook Groups, and using Pinterest. We're not in the "convincing" business as much as we're in the business of giving people an opportunity to join us in the community and letting them know why it may be a great fit for them.How do you keep cancellations down?
We keep cancellations down in a few ways. First, we have a strong focus on the community aspect of our membership. That means we are intentional about welcoming our new members in our member Facebook community, sending them welcome messages using video and snail mail, and keeping them connected to the membership through automated emails after they join. We also work to understand our member cancellation reasons on a regular basis and try to adjust our strategy and content to reduce cancellations.