10 Homepage Patterns of Successful Membership Communities

Hey from Chicago,

Let’s try something a little different today.

I’ve been talking with customers and reviewing hundreds of membership websites. The most successful communities tend to use many of the same homepage elements.

Things like making it easy to join or sign in, clearly explaining who the community is for, introducing the host, and using one obvious call to action.

So I created a short video breaking down the 10 patterns we see most often, using a sample membership homepage to show each one in action.