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The Membership Blast — 025

Top Paid Add-Ons From Our Highest-Earning Members

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Hey friends,

It’s too cold in Chicago, so I’ve been spending more time inside looking at numbers to try to find some easy wins for all of us.
 

Last week, I went through a few dozen of our highest-earning membership customers to see what they are doing differently.

One pattern stood out fast.

They do not rely on one membership fee.
 

Before I share what I found, quick question:

What’s your most popular add-on?

Click here to share it inside the community and see what’s working for other membership business owners. It takes 30 seconds, and you might get your next idea from someone else’s answer.

The discussion lives inside MemberSpace. If you’re not a MemberSpace customer, create a free account so you can comment and read everyone’s responses.

Alright, here’s what I’m seeing from top earners.

They consistently build paid add-ons, upgrades, and digital products around their core membership. Not random stuff. Intentional revenue layers that give their best members a way to spend more.
Some of my favorite examples:
 

Member directory
Members pay for access to a private directory of vetted peers. It creates visibility, networking, and built-in collaboration opportunities.

Private community chat
An exclusive, more focused group where members connect directly, engage in deeper discussions, and participate in more intimate Q&A sessions.

Private podcast episodes
Premium audio content only accessible to paying members, including longer interviews, bonus episodes, behind-the-scenes breakdowns, and extended Q&A conversations.

Template packages
Plug-and-play resources, frameworks, scripts, and systems that save members time and help them implement faster, without starting from scratch.

Micro-courses
Short, outcome-focused trainings built around one clear result, designed to be completed in days or weeks instead of months.

Member spotlights
Paid features in your newsletter, community, podcast, or website that increase a member’s visibility, credibility, and exposure.

Video library upgrade
Access to advanced workshops, archived trainings, deep dives, and specialized content not available in the core membership.

Early event access
Priority registration, early bird pricing, or first access to limited-seat workshops, retreats, or live events.

In-person events
Retreats, meetups, intensives, or private workshops that deepen relationships and create a premium experience beyond the screen.

Advertisements
Members can promote their business, services, or offers inside your newsletter, website, or community to reach a targeted audience.

1:1 sessions with you or your team
Limited availability, premium sessions where members get personalized strategy, feedback, or guidance tailored to their specific goals.

Partner discounts
A curated set of exclusive discounts on tools, software, services, or events your audience already uses, creating added value without adding more content.
 
Some of these are recurring upgrades. Some are one-time digital products. Some are access-based. Some are visibility-based.
 
But they all do the same thing.
 

They increase revenue per member without forcing a price increase.

Most memberships focus on getting more members.

The strongest ones focus on earning more from the members who already trust them.

Let’s help each other out!

What’s your most popular add-on?

Click here to share your most popular add-on or upgrade and browse what other membership business owners are doing. You might walk away with a new revenue idea.

Hope to see you in our newsletter chat!
 

Marvin
Chief Growth Officer
MemberSpace