The Membership Blast — 005
How I Track Revenue — Then Double Down
Spring’s here, and Chicago’s packed with tourists again — snapping pics, chasing tour guides, getting totally lost in the Loop. It’s fun to see the city buzzing, but it made me think… where are all these people coming from?
If you run a membership or digital product biz, that same question matters — but a lot more. Knowing where your paying customers come from is one of the easiest and most impactful things you can do. Once you spot what’s actually working, you can double down on your resources.
The problem? Most people don’t track it well… or at all.
- A new trial starts
- Someone pays
- A product gets bought
- Someone signs up for your newsletter
Here’s the catch: the URL needs to load immediately after the action happens. That’s your conversion moment — the best time to capture clean, accurate attribution.
Let’s say someone starts a free trial. Instead of showing a generic message, redirect them to a unique thank-you page (like yoursite.com/thanks-trial-abc123). That page should only be accessible after they take the action — don’t link it anywhere else.
Bonus for MemberSpace users:
You can easily redirect to unique URLs after someone:
- Joins a plan
- Buys a product
- Starts a trial
Why It Matters
If you don’t track this stuff with unique links, you end up needing developers or fancy tools like Mixpanel to cobble things together — and let’s be honest, engineers have better things to do.
As marketers, we should aim to be self-sufficient. The faster we can test and learn, the faster we grow.
- Make a unique thank-you page for each key event or conversion
- Don’t link to those pages from anywhere else
- Redirect to them right after the event or conversion
- Watch traffic to those URLs and track the source and landing page
Give it a month or two, and you’ll be amazed at the clarity you’ll get.
Until next time,
Marvin
