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The Membership Blast — 013

AI Agent vs. ChatGPT (How Agents Save You Hours)

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Hello, from the 3rd coast!

You’ve probably heard the phrase “AI Agent” floating around, but what does it mean for a membership business owner?

If ChatGPT is like a consultant you ask questions to and it gives you an answer, then an AI Agent is like a virtual assistant that handles tedious and repetitive tasks. Unlike ChatGPT, it doesn’t just respond once and disappear. It can keep running in the background, remember context, and work for you.

For example: instead of just asking “write me a welcome email,” an AI Agent could write it, schedule it, and send reminders to people who don’t open it.
That’s the difference: 
  • ChatGPT is the conversation. 
  • An AI Agent is the worker who takes care of the tasks.
How can membership business owners use AI Agents?
  • Retention: if someone hasn’t logged in for 2 weeks, an agent can automatically send a personal “we miss you” email.
  • Content: an agent can recommend the next lesson or article for each member based on what they’ve already consumed.
  • Support: an agent can answer common questions like “how do I update my payment info” without you needing to touch your inbox.
  • Marketing: an agent can take your long blog post and chop it into 5 short posts for social media.
These aren’t futuristic ideas. These are ideas you can implement right now.
 
How to set up your first two marketing agents:
  • Internal Link Builder: Automate finding internal backlinks to boost your SEO rankings
    • Setup time ~20 minutes
    • Savings: 20+ hours over the next year
  • Backlink Builder: Automate finding external backlinks from reputable websites to boost SEO rankings.
    • Setup time ~30 minutes
    • Savings: 30+ hours over the next year
You now have AI Agents doing a job you’d normally handle yourself.

Your next step:
Pick one repetitive task this week, maybe one of my above recommendations, and let an AI Agent handle it. You’ll free up time, your members will feel more cared for, and you’ll see better retention.
 
Good luck,
 

Marvin
Chief Growth Officer
MemberSpace