Amanda Kloots provides streaming video workouts (dance cardio and rope toning) to 3,500+ paid members. Below is her MemberSpace case study which contains website screenshots of her membership setup along with a short founder interview.

Home Page

Amanda Kloots' home page hits you right away with fun lively images and calls-to-action for folks to view her class schedule and/or get her videos. Each section on her home page has upbeat imagery with limited text and a button to click to learn more. This is great way to present the multiple products she offers.

Sales Page

Her sales page continues the fun and lively graphics theme while clearly showing the different products she offers so visitors can choose which one fits their needs. Even better, she offers a preview video so people can get an idea of what they would be getting before buying anything (great idea).

Member Navigation

Since members are only paying for one to three videos, there's no need for an elaborate member navigation or dashboard. Instead Amanda's customers are sent right to this short list of video workouts so they can immediately access what they paid for. Keep things simple if you have limited content or pages.

Member Pages & Content

Here is one of the member pages she provides for her members. It's utterly simple and minimalistic so nothing distracts the member from viewing and enjoying the content. In her top navigation she has a clear contact link so members have a place to reach out if they need anything - always a good idea for support.


Interview with the Founder

Why did you start your business, what problem(s) were you solving?

I'm a celebrity fitness trainer and work with clients all around the world. As my clientele grew I needed a home base where I could consistently share new content with my clients. I started my website to share my brand with the world and to promote my class schedule and merchandise. Using MemberSpace, I have been able to create a membership on my website where clients can purchase and stream at home workout videos. This allows clients to workout with me in their own home at their own time!

How does your business model work?

I teach in New York City but because I have a following around the world my business is very dependent on membership access to my workout videos on my website. Currently, when clients purchase one of my workout videos they need to be signed in to view their videos. We are exploring adding a subscription-based membership for our current and new members so that I can share new content. Using MemberSpace makes all of these options available for us to offer these memberships to my clients.

How do you find and convince people to become members?

I have a strong presence on social media, particularly through Instagram. I promote my website through these social channels to notify and direct clients to sign up and purchase my videos. We also rely on referrals and repeat business. My members are loyal and are always waiting for new content.

How do you keep cancelations down?

My cancellations are low because my videos are mainly a purchase for health and wellness. The clients that are purchasing these videos are using them to do at home workouts. I share with my clients through social media and through my website examples of the workouts that I do so that the client knows what they should expect when they purchase a video membership.