By: Marvin Russell
Chief Growth Officer at MemberSpace
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The must-read membership marketing newsletter!
Every other week, you’ll get actionable growth tips and insights that are working right now for membership businesses.
My favorite testimonial 👇
"I’m not SEO savvy and you made it easy for me to understand it!"
Earlier Newsletters 👇
Brand vs. Informational Search
I recently came across a LinkedIn post by Tim Soulo, CMO at Ahrefs, where he shared a stat that stopped me mid-scroll:
45.7% of all Google searches are branded. That’s a big shift for anyone running a membership business….
Top 3 Growth Priorities: Churn, Churn, Churn
Most membership business owners think growth is about getting more leads. And yes, more people in the funnel matters. But growth also has a leak most folks ignore: churn…
AI Is Your Assistant, Not Your Competition
According to a 2024 survey by Creator Economy Insights, 72% of digital product creators now use AI tools weekly — mostly for idea structuring, email drafts, and repurposing content. Most said it cut their content creation time in half…
How I Track Revenue — Then Double Down
Knowing where your paying customers come from is one of the easiest and most impactful things you can do. Once you spot what’s actually working, you can double down on your resources. The problem? Most people don’t track it well…
What a Free Flying Hotdog Taught Me About Marketing
Reddit Ads for Selling Digital Products & Memberships
If you sell digital products or run a membership site, you probably know the struggle of finding the right audience. Most ad platforms including Google Ads and Meta Ads, are so complicated that they almost require a full-time expert…
Using Social Proof to Increase Conversions
Most of us humans share similar psychological tendencies. We often experience urges we can’t fully explain, like FOMO (Fear of Missing Out) or confirmation bias, where we actively seek out information that reinforces our existing beliefs…
The SEO Challenge for Membership Sites
Many MemberSpace customers have valuable digital content locked behind a paywall. Courses, memberships, and resources that could attract new members are invisible to search engines. This creates a problem…