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The Membership Blast — 026

A Pilates Class Revealed THIS HUGE Membership Win

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Hey friend,
 
This might sound random, but I was talking to my wife yesterday about why she keeps going to her Pilates classes.
 

It’s not cheap. It’s not the most convenient thing in her schedule.

But she never questions it.

And as we talked it through, it clicked…
 
She’s NOT paying for a Pilates membership.
 

She’s paying to feel healthier, more energized, and, honestly, the community. The classes are just the vehicle.

And it made me think about membership businesses.
 

A lot of us (myself included sometimes) default to selling things like:

  • Software
  • Workouts
  • Recipes
  • A library of resources
  • Weekly calls

But none of those are the reason someone pulls out their credit card.

People don’t buy memberships.

They buy what the membership does for them.
 

And yes, things like community and accountability absolutely matter. But only because of the outcome they help create.

So instead of saying:
  • “Full workout library”
    → “Get in shape and actually stick with it”
  • “Weekly recipes and meal plans”
    → “Stop stressing about what to eat every day”
  • “Budget templates and training”
    → “Feel in control of your money”
  • “Private member community”
    → “Stay consistent because people are counting on you”
  • “Weekly check-ins”
    → “Finally follow through this time”

It’s a small shift, but it changes everything.

Because now you’re not selling access…

You’re selling a result people actually want.

Where to say this
Once you’re clear on the outcome, don’t bury it. This should show up everywhere:
  • Your homepage headline
  • Your demo videos
  • Your landing pages
  • Your pricing page
  • Your call-to-action buttons
  • Your onboarding flow
  • Your emails

Most memberships don’t have a product problem.

They have a messaging problem.
 

If someone landed on your site today, would they immediately understand what they’ll get out of it… or just what they’ll get access to?

Let’s practice our outcomes together.

👉 What’s the outcome someone gets from your membership?

Drop it in a word or two inside our community.

The discussion lives inside MemberSpace. If you’re not a MemberSpace customer, create a free account so you can comment and read everyone’s responses.

 

Marvin
Chief Growth Officer
MemberSpace