If you’ve got knowledge people turn to you for—whether that’s fitness advice, business tips, or travel hacks—there’s a good chance you can turn it into an information product and get paid for it.
The great thing about info products is how flexible they are. You can package what you know into an ebook, a template, a video course, or even a full membership library. These products provide so much value to customers by delivering expertise and solutions directly to their needs. Once it’s created, you can sell it again and again.
They’re also one of the best ways for creators to monetize an audience. Instead of relying only on ads or sponsorships, you’re selling directly to people who already trust you. Plus, there’s high market demand for quality information products. That means recurring revenue, more control, and less stress about changing social media algorithms.
MemberSpace gives you an easy way to sell info products on your own site and keep everything organized in one spot. In this guide, we’ll break down everything you need to know to launch your first product.
What are information products?
So what exactly counts as an information product? At their core, an information product (also known as a digital product) is anything delivered in a digital format that help people solve a problem or reach a goal. These online products can be sold repeatedly to different customers, making them highly scalable and profitable. Information products include a wide range of digital downloads and resources.
And because they can take so many forms, you’ve got options to choose from depending on your audience:
- Digital book (eBook) or guides – practical and straightforward, easy to download.
- Templates – plug-and-play frameworks, designs, or scripts.
- Cheat sheets – condensed, easy-to-use guides for quick reference.
- Courses, business courses, or online course – a series of lessons with videos, worksheets, and resources that provide valuable content and educational content.
- Video courses – instructional content delivered in video format for visual engagement.
- Video series – a sequence of related videos offering in-depth coverage of a topic.
- Workshops or masterclasses – live or recorded training sessions.
- Live event recordings – digital recordings of live performances or events for ongoing access.
- Live event recaps – summarized versions of events highlighting key moments and insights.
- Membership content – ongoing access to a library of resources.
- Case studies or reports – deep-dive insights packaged for a specific audience.
- Digital downloads – files such as PDFs, templates, or resources delivered electronically.
This flexibility is what makes them so appealing. No matter your niche, there’s a format that will fit.
Creating information products
Once you know the possibilities, the next step is creating something that fits your audience. Don’t overthink it—start with these three basics:
- Defining your niche and audience → Who do you serve, and what problem are you helping them solve? Identify a clear market need and understand your target audience’s preferences, challenges, and budget. For example, a health coach might create info products like meal plans or video courses specifically for women over 40 seeking weight loss or healthy eating guidance.
- Choosing your product format → Does your audience want a quick solution (like a template), a deep dive (like a course), or ongoing support (like a membership)? Brainstorm product ideas based on your own experience and expertise to ensure your offering is both valuable and authentic. Then, match the format to the outcome.
- Creating your product → Use simple tools you already know—Google Docs, Canva, Loom, or Zoom—and start small. You can always polish and expand later. Most digital products have a simple, clean format and design, so no need to overthink this part.
And once your product is ready, it’s time to think about how you’ll actually sell it. That’s where MemberSpace comes in.
How to Sell Information Products and Membership Sites with MemberSpace
Here’s where your idea becomes a real product people can buy. MemberSpace is a platform for creators to sell access to digital products and membership sites on your own website. Here’s how it works.
Step 1: Install MemberSpace on your site
MemberSpace works on any website, no coding required. And if you don’t have a site yet, we will create a free, customizable one for you with your own domain.
This gives you the ability to sell member-only access to a clean, organized library of digital content and even lock down exclusive pages of your site.
Step 2: Add content to MemberSpace
After you’ve got MemberSpace installed on your site, it’s time to upload your content. Add any type of files (PDFs, images, MP3s), embed videos directly from YouTube, Vimeo, Wistia, or publish posts directly inside your content hub. You can also offer exclusive content and other resources, such as templates, live sessions, or community access, to enhance the member experience.
You can organize everything with drag-and-drop into Collections and folders. Members can even “favorite” what matters most to them, which creates a personalized experience inside your hub.
Step 3: Set your pricing
Next comes pricing. MemberSpace gives you four options:
- One-time payment – perfect for a single ebook, guide, or workshop.
- Recurring subscription – ideal if you’ve got a library of products you’re updating regularly.
- Multiple payments – works well for bigger ticket products like a course or masterclass.
- Free – offer a resource at no cost to build trust and grow your audience.
To increase value and sales, consider offering add ons such as coaching sessions or exclusive content, or bundle complementary products together as a package deal.
For example, if you’ve built a collection of templates and video lessons, you could turn it into a membership where people pay monthly or yearly to access everything.
Step 4: Share your content with the world
And finally—the fun part. Once everything’s ready, you can share a link to information products!
Drop the link in your newsletter, share it on social, or add it to your podcast notes. You can also repurpose your content into a blog post to reach a wider audience. Don’t forget to include social proof, such as testimonials or reviews, to build trust and credibility with your audience. However you connect with your audience, MemberSpace gives you a simple way to get your info products in front of them.
Examples of creators selling information products and online courses
If you’re wondering what this looks like in real life, here are some creators who’ve built businesses around info products:
- Jillian Turecki – Jillian is a relationship coach who helps people navigate singleness, divorce, and relationships. She sells courses and blueprints packed with tools, tips, and scripts so her audience feels more confident in their relationships.
- Dana from Somewhere Worthwhile – Dana created Laidback Magic, an ebook guide that helps families navigate DisneyWorld without stress. It’s niche, practical, and solves a real problem for a specific audience.
- Stephen from SLP Stephen – Stephen sells online courses for speech pathologists, parents, and people who stutter. By focusing on his area of expertise, he’s built a resource library that serves both professionals and families. If you’re an instructor building an online teaching business, check out this Yoga Creator ToolKit – 19 Essential Tools to Launch Your Online Yoga Studio to discover helpful resources for launching and growing your virtual studio.
- Sarah Andrews – Sarah runs The Hosting Masterclass, which teaches people how to succeed with Airbnb and short-term rentals. It’s become a gold-standard program, offered both online and in person.
- The Creative Template Shop (Abagail) – Abagail built a digital store full of easy-to-use templates and strategies for small business owners. Her customers save time and get practical tools they can apply right away.
- Business Chicks – This global community for women in business sells access to an online video library packed with exclusive interviews and resources. They also use Facebook groups to foster a supportive community, drive engagement, and boost sales.
- Brandon Harvey (Good Good Good) – Brandon publishes The Good Newspaper, a members-only newsletter focused on positive news stories. Members pay for uplifting, well-curated content they can’t find anywhere else.
- Caryn Dugan (Center for Plant-Based Living) – Caryn turned her expertise into online classes and recipe collections, helping people cook and enjoy plant-based meals.
- Blue Harbinger – This membership newsletter offers premium investment research and analysis, giving subscribers insights they wouldn’t get on free finance blogs.
- Kayla Itsines (Sweat) – Kayla started with fitness ebooks, then grew her business into a membership app with workout libraries and meal plans. It’s a great example of scaling an info product into a bigger platform.
- Pat Flynn (Smart Passive Income) – Pat sells courses and playbooks that teach entrepreneurs how to build online businesses. His products grew out of the same strategies he used to grow his own brand.
- Emily Mills (Sketchnote Academy) – Emily teaches people how to visualize ideas through sketchnotes. She sells courses and guides that make the skill approachable and fun.
- Matt Giovanisci (Podcaster & Event Host) – Matt records live events, such as podcasting conferences and workshops, and sells the live event recordings and live event recaps as digital products. Customers can easily access these resources online, making it simple to catch up on key insights and moments from each live event.
Different formats, different audiences—but the same core idea: package up what you know and make it easy for people to buy.
FAQ: How to Sell Information Products
What’s the easiest way to sell information products online?
Use a platform like MemberSpace. You can upload your content, set your pricing, and protect access—all from your own website.
How do I price information products?
Think about the value to your customer. A checklist might be $20, while a full course could be $200+. MemberSpace lets you sell with one-time payments, recurring subscriptions, multiple payments, or even for free.
Do I need a website to sell information products?
No. MemberSpace gives you a free customizable site with your own domain if you don’t have one yet.
Can I sell multiple information products at once?
Yes. You can create Collections, bundle products together, or set up a membership where people pay to access everything in your library.
What’s the best information product to start with?
Start small with a guide, checklist, or template. They’re quick to create, easy to sell, and a great way to see what your audience responds to.
Final thoughts
Selling information products is one of the easiest ways to turn your knowledge into a business. It doesn’t matter if you’re starting with a single guide or building a full membership library—you can start small and grow from there.
The best approach? Create one product, share it with your audience, and see how it goes. Over time, you’ll have a library of resources that not only helps people but also brings in consistent revenue.
