How to Build an Online Yoga Business on Squarespace

Haiden Hibbert

I'm a Content Manager at MemberSpace helping entrepreneurs and creators sell digital products.

If you’re teaching yoga online with a Squarespace site, you’ve probably already figured out the hardest part: showing up consistently and building trust with your students.

What usually feels harder than expected is the business side—charging in a way that feels fair, organizing classes so students don’t get lost, and running memberships without turning your practice into a tech project. This guide walks through how yoga instructors use MemberSpace alongside Squarespace to build an online yoga business that’s flexible, sustainable, and grounded in community.

Why yoga instructors often outgrow Squarespace Member Sites

Most yoga teachers don’t set out to build anything complicated.

They want a place where students can:

Join live or on‑demand classes
Practice at their own pace
Stay connected between sessions

The friction shows up in small but meaningful ways:

You want to offer a free trial week.
You want different pricing for live classes vs. on‑demand access.
You want students to find classes by length, level, or focus.
You want to pause someone’s membership instead of losing them.

These aren’t advanced requests. They’re everyday needs for online yoga businesses—and they’re often where Squarespace Member Sites fall short.

The simpler approach: keep Squarespace, add MemberSpace

The good news is that yoga instructors don’t need to rebuild their site or move to a new platform.

The simplest setup is to keep Squarespace as your website and add MemberSpace as the membership layer.

Squarespace stays the front door—your design, your language, your values.

MemberSpace handles access, payments, and member experience behind the scenes. It’s simple to use, flexible enough to grow with you, and designed specifically for memberships.

It’s all about building your community, your way.

For inspiration, check out Jenni Rawlings Yoga, a membership site built with Squarespace and MemberSpace.

Step 1: Install MemberSpace on Squarespace

Installing MemberSpace on a Squarespace site is simple.

You copy a small snippet of code and paste it into your site. That’s it. No redesign, no migration, no disruption to your existing pages.

For most instructors, this takes less than a minute and doesn’t require technical experience.

Step 2: Add members‑only yoga content

With MemberSpace, you upload your content files directly into your account and organize them however you want. You’re not forced into a preset layout or a single content type. You decide how students move through your material, and MemberSpace controls access behind the scenes.

You can upload and protect:

Pre‑recorded yoga classes
Class replays from live sessions
Audio meditations and breathwork
PDFs like class calendars, pose guides, or reflections
Links to live Zoom classes or replays

All content lives inside Spaces, which you can organize with folders and nested folders to match your teaching style.

For example:

One Space for On‑Demand Classes, organized by class length (10, 20, 45 minutes)
Another Space for Monthly Live Classes, with folders for replays and upcoming sessions
A separate Space for Workshops or Series, like a 4‑week foundations program or seasonal reset

Because you’re controlling both access and structure, the member experience becomes completely customizable. Students see only what their plan includes, and they can easily find classes that fit their energy, schedule, or experience level—without emailing you for help.

Step 3: Set up membership pricing and trials

Pricing for yoga memberships tends to be nuanced, and MemberSpace is built for that.

You can create:

Free memberships or trial periods
One‑time payments for workshops
Monthly or annual memberships
Payment plans for longer programs

Free trials and multiple tiers are especially useful for yoga instructors. Some students want live classes. Others prefer on‑demand access. MemberSpace lets you support both without forcing everyone into the same box.

For programs with limited enrollment—like teacher trainings or seasonal series—you can also manually approve members on Squarespace using MemberSpace.

Customize member checkout and login

A common concern among yoga instructors is whether adding a membership tool will feel misaligned with their site.

MemberSpace allows you to customize checkout and login forms so they match your Squarespace design—fonts, colors, and overall tone included.

You can also enable Apple Pay, Google Pay, quick checkout links, and Google sign‑on, making it easier for students to join without friction.

Grow and support your yoga community

Online yoga businesses are built on connection, not transactions.

MemberSpace includes tools that help instructors support students over time:

Abandoned cart reminders for students who intended to join
Cancellation alternatives like pausing instead of leaving
Easy upgrades or plan changes as students’ needs shift

If community is central to your teaching, this post on creating a Squarespace community forum shows how instructors extend their memberships beyond classes alone.

These tools help maintain continuity without adding more admin work.