Haiden Hibbert
The demand for online yoga classes has skyrocketed over the past few years, making it the perfect time for instructors to take the leap and start an online business. In fact, nearly 67% of people who practice yoga are doing it online, and that percentage is only expected to increase!
So, where do you start if you want to learn how to start a yoga business online? Whether you’re a seasoned yoga instructor or a solopreneur with a passion for yoga, you can have your new business up and running in just 48 hours with the help of MemberSpace.
Roll out your mat, and let’s get started!
Start an online yoga business in 48 hours!
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Table of Contents
Step 1: Launch a one-page website
Step 2: Set up your payment method
Once you have your website launched, it’s time to focus on how you will accept payments for your yoga classes. MemberSpace’s built-in Stripe integration makes this process straight forward, allowing you to get paid and securely take payments from your customers using all major credit cards.
Simply sign up for your free MemberSpace account and click “Connect your Stripe account.” From there, you can either login to your existing Stripe account or create a new one for free.
Step 3: Restrict access to your yoga classes
Now, let’s talk about how to add your yoga classes to your new website and restrict access to them. MemberSpace makes it easy to do this, so only paying customers can view your classes.
- First, add a “preview” page to your website, where you will showcase your library of yoga videos. The URL can be something like yourwebsite.com/class-library-preview/.Each class preview should include a title, an image, a short description, and a button that will link to the full class. Here’s a look at an example from MemberSpace customer and yoga instructor, Jenni Rawlings.
- Then, create a separate page for each class you plan on offering, and upload the videos there.
- Head to MemberSpace and restrict access to those pages, so only students who sign up and pay for your classes can see them.
- Finally, revisit your preview page, and add a link to the full class page in each button.
Step 4: Set a price for your yoga classes
Now that your website is ready to go, it’s time to determine your pricing. How you price your classes will depend on how you plan to accept payments. There are a few ways to do this with MemberSpace:
- Membership – This method is the most popular for our yoga instructor customers because it allows you to sell access to your class library for a monthly or annual price.
- One-Time Charge – If you’re selling access to individual classes, a one-time charge will be your best option.
- Multiple Payments – If you’re selling something higher priced, like a yoga retreat, you might consider offering the option to break up the cost into multiple payments.
- Free! If you want to offer some of your classes for free, you have the option to do so.
Now, when a non-customer or logged-out customer tries to view your yoga class videos, they will see these popups asking them to log in or sign-up and pay:
Start an Online Yoga Business in 48 Hours!
The easiest way to accept membership payments or one-time charges for digital downloads, newsletters, communities, podcasts and more.
Try our free plan! 5 minutes to setup.
Step 5: Start selling!
Congrats! You’ve launched your yoga website and set up MemberSpace to help you accept payments and manage access to your classes. Now, it’s time to start promoting your online yoga business. From social media to yoga newsletters, there are tons of ways to get the word out about to potential students. Here are a few ideas to get you started:
Build your email list by offering free classes
By providing high-quality, engaging classes for free, you can attract potential students and build relationships with them over time. As your email list grows, you can then promote your paid membership classes to those who have already shown interest in your teaching style. This not only allows you to reach a wider audience, but it also helps you build a dedicated following of students who are invested in you and eager to learn more.
Offer a free trial or discount
People love trying out new things, and there’s no better way to attract them to your yoga membership than offering free trials or discounts. You can create an offer such as a two-week free trial or a 30% discount on your yearly subscription and promote it on your website and social media profiles.
With MemberSpace, you can easily set up a free trial when you create your yoga membership.
Host a webinar or workshop
Hosting a webinar or workshop on Zoom is an effective way to introduce people to your online yoga business and showcase your teaching skills. You can choose a specific theme and create an educational and interactive session that allows participants to learn more about your techniques, ask questions, and engage with your brand. You can also offer exclusive bonuses or discounts to those who attended your webinar and turn them into paying students.
Leverage social media
By creating a business page or account on platforms like Facebook, Instagram, and TikTok and sharing your daily routines, inspirational quotes, and other motivational content, you can engage with your followers and attract new students. You can also participate in online yoga challenges and contests and collaborate with popular influencers in your niche.
Online Yoga Business Examples
The best way to learn how to start an online yoga business is to learn from those already doing it! Check out these online yoga instructors and MemberSpace customers who are running successful online studios.
How to start an online yoga business – FAQ
How can I create an online yoga business?
You can create an online yoga studio by setting up a membership site using a platform like MemberSpace. This allows you to have a central hub for your yoga classes, schedule live streams, upload prerecorded videos, and more. With MemberSpace, you can offer subscription tiers so students can access various class packages.
What equipment do I need to teach yoga online?
The yoga equipment you’ll need includes a mat, blocks, straps, and a computer or mobile device with a webcam and microphone. To enhance the video quality, consider investing in an HD webcam and external microphone. Proper lighting is also important – natural light works best but you can use ring lights or softboxes.
How do I structure an online yoga class?
Follow the same general flow as an in-person class. Open with a short centering/meditation, warm up with sun salutations, progress through standing and seated poses, cool down with stretches, and close with savasana. Keep cues clear and concise. Use verbal and visual cues to demonstrate proper alignment. Modify poses to suit all levels.
How much should I charge for online yoga classes?
Consider charging $5-20 per class depending on length and whether it’s live or prerecorded. Offer package deals, like $50 for 10 classes. For live streams, charge slightly more than prerecorded videos. Have tiered membership levels, like $20/month for 2 classes/week and $40 for unlimited.
How do I start a meditation business?
If your wellness practice is more focused on meditation, check out our guide on how to launch a meditation business online.
Final Thoughts
Teaching yoga online opens up a world of possibilities. By following these steps and utilizing the right yoga tools, you can have your online business launched in just 48 hours. Remember to continuously update your video library, engage with your students, and offer valuable resources to retain and grow your community of yogis. Get started with a free MemberSpace account today!
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