yoga newsletter

How to Launch a Yoga Newsletter – 11 Lead Magnets You Can Give Away to Gain Subscribers!

A well-crafted newsletter can be a major growth lever for your online yoga business.  With the right strategy, launching a yoga newsletter allows you to connect with your members, share valuable content, and attract new students to sign up for your classes.

But how in the world do you get people to subscribe? 

Give away something for free, of course! In fact, a relevant, high-quality lead magnet like an ebook or guide is one of the best ways to capture emails of people who are genuinely interested in your new newsletter and your yoga business.

So, let’s talk about how to get your yoga newsletter up and running right away,  as well as 11 freebies (inspired by yoga teachers who use MemberSpace!) that you can give away to gain tons of new subscribers. 

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Table of Contents

1. A free yoga class

This is the easiest freebie to offer since it requires no extra work on your end. You can either give away a yoga video that you’ve already recorded, or give new subscribers access to an upcoming live-streamed session. Either way, it’s a genius way to get yogis interested in your classes.

Free yoga class

In this example, MemberSpace customer Cake & Yoga Club shares what subscribers can expect when they join and lets them know that they will “drop a free yoga class to your inbox to celebrate!” when you sign up. 

2. Meditation audio

Meditation and yoga go hand in hand, so you can be sure that your target audience will find a free guided meditation to be valuable. Use this as an opportunity to showcase your teaching style and highlight things that are important to you in your practice, like stress relief or breath work. 

3. An ebook 

If you have in-depth knowledge of a particular yoga style, pose, or technique, creating an ebook to share with new subscribers is a great way to give them something of value in exchange for their email address. You can create ebooks on different topics such as “The Beginner’s Guide to Yoga,” “The Benefits of Regular Yoga Practice,” or “Top 10 Yoga Poses for Back Pain Relief.”

Isabella Lankester yoga newsletter

The author of the ebook in this example is Isabel Lankester, an online yoga studio owner and MemberSpace customer that focuses on elemental yoga. 

4. Access to a private yoga community

Providing free access to a private yoga community of like-minded people is a great way to build a sense of community around your practice and incentivize people to sign up for your newsletter. You can use the community to share your content, answer questions, and provide support to your subscribers.

Side note: if this is something you’re interested in, check out our guide on how to launch an online community with MemberSpace

5. An audio-only class

If you don’t want to give away the full experience for free, an audio-only yoga class is another great option. It’s the perfect way to tease your teaching style without giving too much away. Plus, it’s easier to produce than a video, so it’s a great option if you’re looking to get your newsletter launched right away. 
yoga newsletter example

Jaffer Yoga, another MemberSpace customer, offers audio-only classes as a part of their on-demand yoga class library, so it’s the perfect lead magnet for their newsletter. 

6. A nutrition guide

As a yoga instructor, you already know the importance of a healthy diet. Consider creating a comprehensive nutrition guide for new subscribers that includes recipes for healthy food, diet tips, and advice on what to eat before and after your yoga practice.

7. A mini course

If your business focuses on a specific type of yoga or wellness practice, a mini course might be the perfect option for you to give away so you can share your expertise in your niche. 

free yoga course

MemberSpace customer, My Yoga Essence is an “Online Healing Studio” that provides students with healing practices such as Yin and Yang Yoga, Qigong, Myofascial release, acupressure, and meditation. In this freebie, they give away a mini course on yang sheng to anyone who subscribes to their newsletter: “This is a FREE 5 Days Mini Yang Sheng (10 minutes of Qigong each day) to help you conserve, preserve, protect and nurture your life force energy!”.

Yoga mini course

8. A free yoga challenge

Hosting a free yoga challenge can incentivize your subscribers to sign up for your newsletter. You can create a simple challenge that can be completed in a week, and provide daily emails with inspiration and motivation to your subscribers.

9. Downloadable yoga sequences or transitions

Offer free downloadable yoga sequences or transitions that new subscribers can use to practice yoga at home. 

Jenni Rawlings yoga newsletter

 Instructor and MemberSpace customer, Jenni Rawlings gives away a downloadable PDF to new subscribers that highlights her favorite five transitions to use in between poses, equipped with photos, video tutorials, and written instructions. 


 10. A tutorial video 

Another easy-to-create freebie that will earn you new subscribers is a video tutorial. Maybe there’s a particular pose you specialize in, or a sequence that you love to teach your students. Repurpose that into a short tutorial video and give it away when someone signs up for your newsletter. 

Yoga e-newsletter

In this example, Lily Dwyer Begg Yoga shares a headstand tutorial video with new subscribers. 

Yoga handstand tutorial

11. An ultimate guide

If your target audience would benefit from more in-depth support, consider creating an “ultimate guide” to walk them through all of your expertise. This will require a bit of an investment upfront, but a high-quality lead magnet can pay off tenfold. 

newsletter freebie

In this example, Yoga Theta offers a free ultimate guide to attract her exact target market, pregnant women and new moms who are looking for ways to improve their birth and postpartum experience by practicing yoga and hypnobirthing.

free ultimate guide

Launch your Yoga Newsletter in 3 Steps

Now that you have some ideas on ways to get people to subscribe, you can be confident going into your newsletter launch! In this next section, we’ll take a look at how to set up your newsletter, from choosing the right tool to promoting it to your target audience. 

Step 1: Choose a newsletter tool

yoga newsletter tool

Building a newsletter from scratch can be challenging, especially if you don’t have a reliable platform to send your newsletter and manage your subscribers. This is where MemberSpace comes in – a user-friendly platform that allows you to manage exclusive membership content and digital products, including your own newsletter! 
In just five minutes, you can have your yoga newsletter up and running. 

Step 2: Decide how you will share your newsletter content

With MemberSpace, there are two popular ways to share your newsletter content: via email or your blog (if you have one!).


Option 1: Send your content via email

With MemberSpace’s email campaign feature, Member Messages, you can send your yoga newsletter directly from  your MemberSpace dashboard.  Just go to Email Members in the left-hand menu to create and send your newsletter to subscribers.



Option 2: Protect your blog pages

Another approach is to convert your blog into a newsletter. This works well if you’re already sharing content on your blog and want to restrict access to it, so people have to sign up for your newsletter before they’re able to view it.
Sign up for yoga newsletter
Here’s a quick video to show you how to convert your yoga blog into a newsletter by restricting access to it with MemberSpace.
Interested in charging subscribers for your newsletter? This is also an option that Paige walks through in the video. 

Step 3: Promote your newsletter

Once you’ve decided how you will launch your yoga newsletter with MemberSpace, you’ll need to start promoting it! Start by choosing one of the free lead magnets from the top of this article and use it to attract people to subscribe. 
Then,  implement these strategies to get your newsletter in front of even more potential students: 
  • Add a sign up form on your home page so people can easily subscribe
  • Tease your newsletter content in your blog posts
  • Share about your newsletter on social media 
  • Announce your newsletter launch to current customers in an eblast
  • Mention your newsletter and freebie to students when you teach live classes

Final Thoughts

Congratulations on taking the first step to launching your yoga newsletter! You now have an idea of what yoga tools you can use, how to set up your newsletter, and how to promote it. By offering lead magnets like free classes and  video tutorials for signing up to your newsletter, you’ll gain plenty of interested subscribers. We can’t wait to see what you come up with! Sign up for a free MemberSpace account and get started today.

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