Haiden Hibbert
Podcasts can bring huge value to an online business – building authority, sharing your message, and better engaging with your audience. But why put in the extra work to make a paid, private podcast on your Squarespace site? There are a few key reasons!
- Share members-only content – A private podcast gives you a channel to deliver exclusive content just for paying members. This makes your subscribers feel valued and a part of an exclusive community!
- Earn recurring revenue – A private podcast can generate monthly or yearly revenue from ongoing subscriptions.
- Improved subscriber engagement – Since subscribers pay to access your podcast, they tend to be much more invested and engaged versus casually listening to free content.
Launch a private podcast on Squarespace!
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Table of Contents
Step 1: Choose a podcasting platform
There isn’t a native podcasting feature on Squarespace, so you’ll need to set up a few tools to help you get started:
- A podcasting tool of your choice, like Transistor or Castos
- A MemberSpace account to manage your subscription, payments, and access to content
- A Zapier account (this is how you will sync MemberSpace and your podcasting tool in order to handle payments, subscriptions, and permissions for your podcast)
✨ Podcast Tip: You can also host your podcast directly on your Squarespace website if you don’t want to use a third-party tool. Simply upload your audio files to MemberSpace and embed your episodes to a protected podcast page.
Step 2: Create a podcast subscription with MemberSpace
Step 3: Connect your podcast to MemberSpace using Zapier
Now, use your Zapier account to connect your podcasting tool and MemberSpace. This will allow the tools to communicate with each other and automatically stay up-to-date when someone subscribes or cancels from your podcast.
You should create two Zaps so that:
- When a new subscriber signs up for your podcast, they get access to your private episodes.
- When a subscriber cancels, they lose access.
We recommend using Transistor or Castos for private podcasts and have step-by-step guides on how to integrate them with MemberSpace, but if you choose another tool, reach out to our support team, and we’ll help you get started!
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Step 4: Add the subscription link to your Squarespace site
Step 5: Promote your podcast!
Now on to the fun part – producing great episodes and getting the word out about your podcast! Here are some easy-to-implement marketing ideas:
- Share snippets of podcast episodes on your social media channels. Let people get a small taste of what they will experience as paying members!
- If your podcast is a part of a membership, feature it prominently on your membership sales pages.
- Send emails to your current email list introducing the new, private podcast – they are already fans of your work!
- Offer the first episode or two for free before gating the rest, then promote those on all your channels
- Run simple boosted social media posts targeted to your existing audience and followers – an easy way to spend a little promoting to warm leads.
Final Thoughts
Launch a private podcast on Squarespace!
The easiest way to accept membership payments or one-time charges for digital downloads, newsletters, communities, podcasts and more.
No credit card required. 5 minutes to set up!
