Step 1: Launch your WordPress website
Now that you’ve chosen WordPress as your website builder, you’re probably wondering what information to include on your new site. Your customers’ first minutes with the site are the most important in communicating the services you can offer them.
With so many possibilities, use this checklist to make sure the basic info is visible on your new site before you even start working on the product pages:
Business goals: Tell your customers what your business is about, including your mission statement and anything else you want them to know about you in terms of a broad overview. This could include a brief statement of what you can offer them with an easy CTA right on the front page.
Consider this example from one of our customers, My Music Workshop. Their page clearly states what the business offers potential customers (“Start playing today”) and prominently displays the “Try Free for 7 Days” button so visitors can move right into the first phase of their customer journey.
Product types: Customers who reach your site should know instantly what kinds of products you sell. Before they even get to a product page, they should have a clear idea of your industry and the scope of your services. This makes them far more likely to convert.
Creative Template Shop, does this very effectively on their site. At the top of their home page, they state, “Easy-to-use templates and revenue-generating strategies for online businesses.” Visitors instantly know what to expect from their services. If they scroll down, they can see the membership option that gives them access to the templates, courses, and workshops the business offers.
Contact info: Consumers need to be able to get in touch with you quickly if they have a question or concern about your products. A mini contact form and a listing for your address, email, and phone number will help you retain your front-page visitors. At the bottom of each page, “Contact Us” should be a visible option so that customers always know how to reach you.
With these basic building blocks out of the way, you can move on to the nitty-gritty of setting up a payment method for your new store.