It’s no question that newsletters are making their comeback. But what does this mean for creators? A solid newsletter strategy will not only build your email list, but it will keep your followers engaged with your brand, increase your online presence, and even give you an additional income scream.
But finding the right tool to help you manage all of that can be overwhelming, especially when you’re searching in the sea of the best WordPress newsletter plugins. They all claim to make your life easier, but many of them are complicated and time-consuming to set up. In this post, we’ll help you narrow down your search and give you an newsletter plugin option that will only take five minutes to set up.
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What to look for when choosing a WordPress Newsletter Plugin
Easy, free & quick to install
When it comes to choosing a WordPress newsletter plugin, there are a lot of different factors to consider. However, perhaps the most crucial thing to look for is how easy it is to use and install and if the WordPress membership plugin is free. After all, no one wants to pay to spend hours messing with a complicated plugin or dealing with frustrating technical issues.
Instead, it’s important to look for a plugin that is simple and straightforward to install, even for those without a lot of technical expertise. Ideally, the entire process should take just a few minutes, so you can get back to the more important parts of growing your website or blog.
Ability to accept recurring payments
If you have a paid newsletter subscription (or want the option to monetize it in the future), you’ll need a WordPress plugin that can accept recurring payments for you. While you can go directly through payment gateways like Stripe, it’s a much more efficient and simple process to choose a newsletter plugin that takes care of payments for you.
With MemberSpace, you can easily accept payments on your website with our built-in Stripe integration and instant payouts.
Integrations with other products
Managing your newsletter across multiple plugins and tools can turn into a disorganized, time-consuming mess. Before deciding which plugin you’ll use, ensure it integrates with your preferred marketing tools.
MemberSpace, for example, is able to integrate with almost any email marketing tool via Zapier.
Ability to sell your other digital products
If you’re a content creator or entrepreneur, a newsletter is likely not the only channel that you use to share content with your subscribers. Maybe you also have a blog, sell ebooks, or create online courses. The best WordPress newsletter plugins also allow you to sell access to your other digital products, so you don’t have to manage things from multiple platforms.
With MemberSpace, you can sell any kind of digital product, membership, or online community and utilize tons of features to help you manage and grow your business. Some of the top-selling products our customers sell include:
- Community access
- Paid podcasts
- Content library
- Online courses
- Digital downloads
- Paid Zoom calls
- Digital magazines
Step 1: Set up your newsletter with MemberSpace, the top WordPress Newsletter Plugin
If you decide to go with MemberSpace as your newsletter plugin, you’ll be able to start monetizing and growing your email list right away. There are a couple of options to do this, and neither of them involve spending hours designing a newsletter template or creating loads of new content. In fact, many MemberSpace customers simply repurpose their blog content and charge their customers for the newsletter subscription. It can be that easy!
In this section, we’ll walk you through exactly what you’ll need to do to have your newsletter up and running in five minutes.
Option 1: Send your paid newsletter content via email
With MemberSpace’s email campaign feature, Member Messages, you can send your newsletter directly from your MemberSpace dashboard. This way, you can save all your most valuable content for paying subscribers.
If this is the route you take, we’d recommend utilizing your blog to tease your newsletter content. Don’t give away too much! Just enough to get your readers excited about the exclusive content that you’ll be sharing in your next newsletter (like can’t-miss interviews, important research, free downloads, etc.), and then leave them with a call-to-action to sign up for your paid newsletter to get the full experience.
All you need to do is set up your subscription in your MemberSpace dashboard. This step will allow you to set a recurring payment price for your newsletter, or make it free if you’re not ready to monetize it just yet.
Once that’s set up, you’ll get a sign-up link that you can add to places like your blog, homepage, etc. that will allow people to create an account, pay, and subscribe to your newsletter.
Then, when you’re ready to send your newsletter, visit Email Members in the left-hand menu to create and send your newsletter to the customers who sign up for your subscription.
Option 2: Sell access to your newsletter via your blog
As I mentioned before, many MemberSpace customers use their blog as their main channel to provide newsletter subscribers their best content.
The process is easy. Simply use MemberSpace to restrict access to your blog. This means only people who are subscribed to your newsletter can access it. Then, promote your newsletter throughout your website, and let subscribers know where they can find new and old newsletters (yourwebsite.com/blog). This completely removes the need for all the tedious parts that typically come with managing a newsletter, but your subscribers still get what they are looking for – valuable, relevant content.
Here’s a look at how you would set this up in your MemberSpace dashboard.
Newsletter examples from MemberSpace customers
Step 2: Pick a schedule and start sharing your newsletter
By setting a regular cadence, you’ll build anticipation and establish a routine for your readers. Whether you choose weekly, bi-weekly, or monthly, consistency is key. Your subscribers are paying for your content, so make sure you deliver it on time every time. By sharing valuable information and insights, you’ll keep your subscribers engaged and eager for more.
Step 3: Start selling and promoting your newsletter
- Add a prominent sign-up button on your website or dedicate a section of your homepage to the newsletter.
- Create a landing page specifically for the newsletter, highlighting its benefits and providing a straightforward sign-up process.
- Include testimonials from satisfied subscribers to give potential customers extra incentive to subscribe.
- Post a preview of your newsletter on your social media channels.
- Add a sign-up link to your social media bios.
When it comes to WordPress newsletter plugins, MemberSpace is going to provide you with the easiest, fastest set-up. From there, you’ll be able to monetize your newsletter, grow your subscribers, and even sell additional digital products all from one dashboard.
To launch your newsletter in just five minutes, sign up for a free MemberSpace account today!